Coming from the East, driven by conquests, it was certainly the sweetest of victories. This peaceful conqueror that comes to us from the Ottoman Empire is the Tunisian pastry. All along the generations, the original crux has been developed, refined, adapted, and as a student would outstrip his teacher, today’s Tunisian pastry-makers have nothing to envy to their grandmothers anymore. Ramadhan and the approach of the “Eid” are conducive to a recalling of the pleasures of the palate.
Not only that, for, without striking a blow, pastries and sweets are a companion to all ceremonies, all parties and all celebrations. In Sfax, learning recipes used to be a custom and has for a long time been a sign of nobility and loyalty to tradition.
Whenever relatives gather in the "BORJ" or what is known as “Eddar El Arbi” (the Arab house), there is a good opportunity for testing recipes and tasting new delicacies.
Ms. Bouricha belongs to a lineage of women whose talents are recognized by friends and the friends of their friends. Since 1978, her cakes have been intended for the public that can appreciate those rare and subtle flavors, born of centuries of tradition and stringency.
The secret of her success and the sustainable development of her business is the result of an approach which consists in giving a unique and innovative nature to her products, remaining at the same time true to tradition.
While remaining loyal to the requirements of the art of traditional cakes, Ms. Bouricha has never stopped living and sharing her love for creation and her quest for perfection.
Her creative dimension can be seen through a strong brand image, thus clearly asserting her leadership in the luxury pastry.
The brand, today, embodies elegance and the creative impulse of Tunisian luxury which are marked with pleasure, enthusiasm and passion.